by McKenzie Dolan | Aug 28, 2025 | 4 Tourism
Outdoor recreation in 2025 continues to grow in popularity, and one activity continues to stand out above the rest: hiking and backpacking. These are no longer niche activities. They have become the core of how many people experience nature. According to industry...
by McKenzie Dolan | Jul 30, 2025 | 4 Tourism
In our previous article, How Niche Activities Help Destinations Stand Out, we explored how specialized outdoor experiences like paddling can serve as powerful tools in destination marketing, especially for regions seeking to attract travelers looking for connections...
by McKenzie Dolan | Jul 21, 2025 | News
The team at Heliconia and Ken Whiting are excited to announce the premiere of the second season of Ken’s Wild Discovery digital series, now streaming on YouTube! In the 2025 season debut, Ken embarks on a thrilling four-day paddling expedition down Québec’s Dumoine...
by McKenzie Dolan | Jun 25, 2025 | 4 Tourism
In today’s crowded tourism landscape, where social feeds overflow with drone shots, influencer reels, and polished promotional videos, standing out requires more than just showcasing a destination’s scenic beauty. Travelers are no longer satisfied with just passive...
by McKenzie Dolan | Apr 22, 2025 | 4 Tourism
For destinations looking to attract travelers, food is one of the most powerful marketing tools. But traditional food tourism often follows a predictable formula with restaurant visits, high-end dining, and chef-led food tours. While these approaches drive economic...
